I reinvented myself so many times in my life that I lost count and the name of this studio is meant to be a representation of that. Because I think reinventing yourself is a good thing, it helped me grow, be better at what I do and not settle.
This can be the strap-line of my work ethic. I don’t settle. I work all day on an image and after 8 hours it sometimes happens that I look at it and it’s … nice … but unimpressive. And I start all over again with a new concept, a new setup, another day of work (or night at times when deadlines are pressing) until I get it right. Sometimes I’m lucky and I have a great idea to begin with. But creative work isn’t as people imagine, you don’t just blurt good ideas out of nowhere. There’s intensive research going into one image and sometimes it works out great, other times there’s a decision to be made: keep or toss. And it’s not easy to look at your work and than toss it. But it needs to be done. I was raised to be the best I can be, so why should my work be any different?
I didn’t grow up wishing to be a photographer. I just wanted to skate and have fun. I hoped to be a professional skater and I got to a point where I got a sponsorship for it. Fun, right? But something changed at the time. I started recording my skating ventures and slowly shifted to a new passion for capturing the world through a lens. There’s something charming about how you start seeing things that you never noticed before. Photography crept up on me.
I studied a lot of fine art, but what I love most is the technical side of things. I know my camera inside and out! I like to figure out how things work and then use that to my advantage.
When I got my first product photography job, I knew that’s where I belong. In product photography it’s all about lighting and setup, I can control everything, it’s a lot like scenography, imagining a story and trying to recreate it in a controlled environment. Obviously I didn’t know how to do it at first but it was clear that I had to create everything myself and learning how to do that was oh so exciting! It still is. There’s always room to learn and grow and that’s what I live for.
But employers always seemed to have a fixed idea about how things should be made leaving me no room to create, learn or do better. And I can’t settle. So I was back to SquareOne. How do I do what I love while still being creative and nurtured to get better as a professional? The only way I found was to go at it alone. Is it easy? Definitely not. But every day comes with a new challenge that excites me and I thrive on that.
This is SquareOne Studio. Over 5 years of constantly learning and providing high-end advertising visuals for my clients. People come back to me because I give them support and I try to understand their business and their customer in order to provide them with the best quality work, from flawless packshots to high-end still life photography and engaging videos.
Photographer | Videographer
United Kingdom | SE23